Merchants of Cool - How Teens run the Economy

They are the merchants of cool: creators and sellers of popular culture who have made teenagers the hottest consumer demographic in America. But are they simply reflecting teen desires or have they begun to manufacture those desires in a bid to secure this lucrative market? And have they gone too far in their attempts to reach the hearts--and wallets--of America's youth?

Take a closer look at the complex world of selling "cool" in a Frontline documentary. Click here to watch ->

For source go here.