Generation Like

In this eye-opening follow-up to FRONTLINE’s classic documentary The Merchants of Cool, author Douglas Rushkoff returns to the world of youth culture.
He explores how the perennial teen quest for identity and connection has migrated to social media — and how big brands are increasingly co-opting young consumers’ digital presences on platforms like Instagram, Twitter, and Facebook.
“Today’s teens don’t need to be chased down by corporations,” says Rushkoff, who interviewed everyone from actor and social media superstar Ian Somerhalder to YouTube sensation Tyler Oakley