Doing a U-turn after decades of initiatives portraying Britain as both pleasant and welcoming probably won't be that hard.
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| Our idea for a poster, based on a 1950s tourist poster, to put off potential immigrants |
It's a task to which the British temperament is uniquely suited:
a
campaign to sell Britain short. With a year to go before the UK's
current migration restrictions on Bulgarian and Romanian people are
lifted, government ministers are considering mounting an advertising campaign in both countries to highlight the downsides of life in Britain, with a view to discouraging any would-be immigrants.