Walk into most tech companies and you'll be greeted by the same
picture - a room made up entirely of men. You can practically smell the
testosterone.
The
technology industry is still struggling to shake off the image of the
male, pizza-guzzling, antisocial nerd. [...] There is no doubt that tech
is overwhelmingly male.
The Harvard Business Review has calculated that marketing to
women represents a bigger financial opportunity than India and China
combined. We're talking serious money here.
That's why every chief executive should be made aware of the following
stat: tech companies with more women on their management teams have a
34% higher return on investment.
Full article here.
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