Sunday 25 November 2012

More women needed in technology

Walk into most tech companies and you'll be greeted by the same picture - a room made up entirely of men. You can practically smell the testosterone.


The technology industry is still struggling to shake off the image of the male, pizza-guzzling, antisocial nerd. [...] There is no doubt that tech is overwhelmingly male.

The Harvard Business Review has calculated that marketing to women represents a bigger financial opportunity than India and China combined. We're talking serious money here.

That's why every chief executive should be made aware of the following stat: tech companies with more women on their management teams have a 34% higher return on investment.

Full article here.

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